Admittedly not entirely true to the "ology" in its title, Hustleology is a concept birthed from its founders' belief that people can hustle for knowledge just as readily as they can for money.  It is from this belief that the balance between learning and working stems.  To live, one need only make money.  But to live with a certain degree of dignity, it is advised that one avoids the bliss of unawareness, and instead basks in the liberation that comes from knowing more details of the world around you, and how the  bodies governing that world work.  To pull this off, we must read and investigate in between our daily toils of making a living.  It's not always easy.  But it sure is fun and empowering once the knowledge sets in.